Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The company's first effort at preparing a segmented income statement for May is given below. West Sales Regional expenses (traceable): Cost of goods sold Advertising Salaries $ 313,000 Sales Region Central $ 803,000 East $ 704,000 97,000 243,000 312,000 107,000 242,000 236,000 55,000 55,000 107,000 Utilities 9,400 16,200 13,900 Depreciation 22,000 30,000 29,000 Total regional expenses Shipping expense Regional income (loss) before corporate expenses Corporate expenses: 16,000 33,000 44,000 306,400 619,200 741,900 6,600 183,800 (37,900) Advertising (general) 14,000 42,000 34,000 General administrative expense 19,000 19,000 19,000 Total corporate expenses 33,000 61,000 53,000 Net operating income (loss) $ (26,400) $ 122,800 $ (90,900) The cost of goods sold and shipping expense are both variable. All other costs are fixed. Variable expenses: West Central % Amount % Amount % Amount Total Company Amount East % Total variable expenses 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 Traceable fixed expenses: Total traceable fixed expenses 0 0.0 0 0.0 0 0.0 0 0.0 Total traceable fixed expenses 0 0.0 0 0.0 0 0.0 0 0.0 0 0.0 $ 0 0.0 $ 0 0.0 $ 0 0.0 Common fixed expenses: Total common fixed expense 0 0.0 $ 0 0.0