Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The company's first effort at preparing a segmented income statement for May is given below. Sales Region Sales Regional expenses (traceable): Cost of goods sold Advertising Salaries West $ 310,000 Central $ 799,000 East $ 703,000 98,000 105,000 241,000 311,000 238,000 241,000 50,000 52,000 109,000 Utilities Depreciation Shipping expense Total regional expenses 8,700 15,700 14,200 19,000 35,000 28,000 13,000 25,000 43,000 293,700 606,700 746,200 Regional income (loss) before corporate expenses 16,300 192,300 (43,200) Corporate expenses: Advertising (general) 16,000 38,000 37,000 General administrative expense 21,000 21,000 21,000 Total corporate expenses 37,000 59,000 58,000 Net operating income (loss) $ (20,700) $ 133,300 $ (101,200) The cost of goods sold and shipping expense are both variable. All other costs are fixed. Required: 3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)