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Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions.

Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size, and each has its own manager and sales staff.
The company has been experiencing losses for many months. In an effort to improve profits, management prepared the segmented income statement for May as shown below.
Sales Region
West Central East
Sales $ 312,000 $ 796,000 $ 698,000
Regional expenses (traceable):
Cost of goods sold 91,000241,000311,000
Advertising 103,000240,000242,000
Salaries 56,00054,000106,000
Utilities 8,80016,40014,300
Depreciation 22,00033,00027,000
Shipping expense 13,00033,00043,000
Total regional expenses 293,800617,400743,300
Regional income (loss) before corporate expenses 18,200178,600(45,300)
Corporate expenses:
Advertising (general)14,00040,00035,000
General administrative expense 19,00019,00019,000
Total corporate expenses 33,00059,00054,000
Net operating income (loss) $ (14,800) $ 119,600 $ (99,300)
The cost of goods sold and shipping expense are both variable. All other costs are fixed.
Required:
3. Prepare a new contribution format segmented income statement for May.

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