Millard Corporation is a wholesale distributor of office products. It purchases office products from manufacturers and distributes them in the West, Central, and East regions. Each of these regions is about the same size and each has its own manager and sales staff. The company has been experiencing losses for many months. In an effort to improve performance, management has requested that the monthly income statement be segmented by sales region. The companys first effort at preparing a segmented income statement for May is given below. Sales Region West Central East Sales $ 313,000 $ 802,000 $ 703,000 Regional expenses (traceable): Cost of goods sold 90,000 235,000 318,000 Advertising 103,000 244,000 238,000 Salaries 59,000 51,000 105,000 Utilities 8,800 15,900 14,000 Depreciation 21,000 30,000 26,000 Shipping expense 16,000 31,000 39,000 Total regional expenses 297,800 606,900 740,000 Regional income (loss) before corporate expenses 15,200 195,100 (37,000 ) Corporate expenses: Advertising (general) 15,000 39,000 34,000 General administrative expense 21,000 21,000 21,000 Total corporate expenses 36,000 60,000 55,000 Net operating income (loss) $ (20,800 ) $ 135,100 $ (92,000 ) The cost of goods sold and shipping expense are both variable. All other costs are fixed. Required: 3. Prepare a new contribution format segmented income statement for May. (Round percentage answers to 1 decimal place.)