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Miller Cereals is a small milling company that makes a single brand of cereal. Recently, a business school intern recommended that the company introduce a
Miller Cereals is a small milling company that makes a single brand of cereal. Recently, a business school intern recommended that the company introduce a second cereal in order to "diversify the product portfolio." Currently, the company shows an operating profit that is percent of sales. With the single product, other costs were twice the cost of rent.
The intern estimated that the incremental profit of the new cereal would only be percent of the incremental revenue, but it would still add to total profit. On his last day, the intern told Miller's marketing manager that his analysis was on the company laptop in a spreadsheet with a file name, NewProduct.xlsx The intern then left for a month walkabout in the outback of Australia and cannot be reached.
When the marketing manager opened the file, it was corrupted and could not be opened. She then found an early incomplete copy on the company's backup server. The marketing manager then called a cost management accountant in the controller's office and asked for help in reconstructing the analysis indicated in the accompanying incomplete spreadsheet.
Required:
As the management accountant, fill in the blank cells. Enter all amounts as positive values.
tableMiller CerealsProjected Income StatementFor One YeartableStatus Quo:SingleProducttable IncreaseDecreasetableAlternative: TwoProductsDifferenceSales revenue,$ $$Steps for How to solve
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