Mills Coffee has been a successful brand since the early 2000s. Mills has stores throughout the New England area. It also has a substantial internet presence and sells coffee nationwide. In late 2019, Ernie Mill started his own coffee company in Georgia and called it Mill's Coffee. Ernie had not heard of Mills Coffee before. In the first year of business, Mill's Coffee made a $1 million profit. Which of the following damages is Mills Coffee entitled to?