Milo, an accountant, is presenting sales data from the past quarter to the CFO. The sales were not good in the past quarter, as they severely missed the projections. He wants to be able to present the data in a way that the CFO will remember, since the CFO hears many presentations in a day. What should he focus on when presenting the bad news?

• Adding a lot of color
• Providing the names of the salespeople who did not hit their sales goals
• Setting the tone of the visualization
• Giving the CFO all the raw data behind the visualization