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MIND CHALLENGE 4 Read an article about Apple that has been successful in expanding its product and service portfolio from computers to MP3 players to
MIND CHALLENGE 4 Read an article about Apple that has been successful in expanding its product and service portfolio from computers to MP3 players to mobile phones. What are Apple's business models? Describe the core competencies that have allowed Apple to make the moves from Mac to iPod, and from iPodto iPhone
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