Mindfulness for Self-Regulation of Psychological Wellbeing Case background

BCD Ltd. is a leader in high-end textiles producers having headquarters in Paris. The company records a turnover of Rs.1000 crore plus per year. It has decided to establish a new unit at Hosur (40 km away from Bengaluru). Sam Dixon joined BCD Ltd. as a marketing executive, and he had one clear vision to prove his mettle. Being a firm believer in affirmative actions, he plans to reach out to the potential target audience within a short period. With more than fifteen years of experience in the marketing field in diverse areas, Sam has proved himself and been promoted five times since he entered the company. Compared to others, his progress has been the fastest. He has been promoted to the head of India's Southern Division market. He controls about 50% of the workforce of the company. He has made several proposals to enhance labour productivity in his region by appropriately redeploying personnel both inside and outside his region. No one has opposed him on any ground of principle or policy. His new role demands that Sam Dixon should work more than 10 hours a day with practically no holidays. At least two days a week, Sam Dixon must travel. Today is an important day for him, as he presents the strategic plan for market expansion in his division. Sam arrived at the meeting place almost half an hour late as he was working on customer survey inputs. Although he planned to wake up early and complete the presentation, he overslept and made it late to the meeting. He planned to meet a customer who promised to give him a huge business in the evening. He is so worried about getting that business as it will meet his performance criteria in the new role.

About Sam

Sam Dixon is 45 years old, holds a Bachelor's in Science, and somehow landed in a marketing job. In the first five years of his career in the marketing field, he studied the various consumer goods markets well and moved three companies. Then he stabilized to stay and move up the career ladder in the current organization. He enrolled in a part-time MBA program through distance education mode so that completion of this degree with equip him with marketing concepts and also provide him better score for promotion. He is now in the third semester of the MBA program. The weekend classes and project submissions push him hard in addition to office work.

He is married and has a seventeen-year-old daughter, now applying to colleges for her undergraduate degree program. His wife left her job two years back to support her daughter in her studies. In the recent few months, she has been the only support to her daughter as Sam is held with office meetings and other official commitments. Although Sam wants to spend time with his family, he cannot afford it. He has missed attending his weekend badminton practice with his friends in the neighborhood for the past four months. He canceled his membership with the local gym as the membership has been inactive for more than six months.

Sam's problems

Sam works in the marketing division for the past 15 years and he has been recently promoted to head of India's Southern Division market. Sam thought his workload would

Mindfulness for Self-Regulation of Psychological Wellbeing Case background

BCD Ltd. is a leader in high-end textiles producers having headquarters in Paris. The company records a turnover of Rs.1000 crore plus per year. It has decided to establish a new unit at Hosur (40 km away from Bengaluru). Sam Dixon joined BCD Ltd. as a marketing executive, and he had one clear vision to prove his mettle. Being a firm believer in affirmative actions, he plans to reach out to the potential target audience within a short period. With more than fifteen years of experience in the marketing field in diverse areas, Sam has proved himself and been promoted five times since he entered the company. Compared to others, his progress has been the fastest. He has been promoted to the head of India's Southern Division market. He controls about 50% of the workforce of the company. He has made several proposals to enhance labour productivity in his region by appropriately redeploying personnel both inside and outside his region. No one has opposed him on any ground of principle or policy. His new role demands that Sam Dixon should work more than 10 hours a day with practically no holidays. At least two days a week, Sam Dixon must travel. Today is an important day for him, as he presents the strategic plan for market expansion in his division. Sam arrived at the meeting place almost half an hour late as he was working on customer survey inputs. Although he planned to wake up early and complete the presentation, he overslept and made it late to the meeting. He planned to meet a customer who promised to give him a huge business in the evening. He is so worried about getting that business as it will meet his performance criteria in the new role.

About Sam

Sam Dixon is 45 years old, holds a Bachelor's in Science, and somehow landed in a marketing job. In the first five years of his career in the marketing field, he studied the various consumer goods markets well and moved three companies. Then he stabilized to stay and move up the career ladder in the current organization. He enrolled in a part-time MBA program through distance education mode so that completion of this degree with equip him with marketing concepts and also provide him better score for promotion. He is now in the third semester of the MBA program. The weekend classes and project submissions push him hard in addition to office work.

He is married and has a seventeen-year-old daughter, now applying to colleges for her undergraduate degree program. His wife left her job two years back to support her daughter in her studies. In the recent few months, she has been the only support to her daughter as Sam is held with office meetings and other official commitments. Although Sam wants to spend time with his family, he cannot afford it. He has missed attending his weekend badminton practice with his friends in the neighborhood for the past four months. He canceled his membership with the local gym as the membership has been inactive for more than six months.

Sam's problems

Sam works in the marketing division for the past 15 years and he has been recently promoted to head of India's Southern Division market. Sam thought his workload would

Based on the compact case provided, discuss with your team based on the following questions. Capture your responses in this google doc(Make a copy and share with your team and tutor):

a. What are 2-3 key issues faced by Sam Dixon as identified in this case?

b.How might Sam benefit from the mindfulness training initiated by the company?

c. Would there be additional ways that the company can further support Sam?