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Mini Case: Assessing Performance of Product Displays in Store You are the regional sales associate for a national packaged foods producer. One of the brands

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Mini Case: Assessing Performance of Product Displays in Store You are the regional sales associate for a national packaged foods producer. One of the brands you are responsible for is called "Asparagus Chippies." It is a dried and salted snack designed to compete among "healthier option" salty snacks. Within your region, there are 10 stores who could conceivably stock and carry "Asparagus Chippies," but right not it is only carried in 3 of those stores. You also carry another healthier option salted snack called "Krispy Kale Bitez". "Krispy Kale Bitez" is also only carried in 3 stores. A brief report has been generated about these four stores as well as information about the totality of the 10 stores. All information in these report is based on data from the previous month. Click the icon to view the metrics that are reported or that must be calculated. Click the icon to view the brief report about the four stores. Click the icon to view the information about the totality of the 10 stores. Which store is our brands most poorly represented? with the total share of shelf for two brands of %. (Round to one decimal place.) If our goal is to assess how well our brands are being stocked in stores based on overall commercial traffic, which metric is most appropriate? Which brand is performing best in terms of being in stores with a high volume of healthy salty snack purchases? with the PCV value of %. (Round to one decimal place.) More Info overall commercial traffic, which metric is most appropriate

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