With each hybrid automobile model, prepare a summary that does the following: 1. Lists the statistically significant

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With each hybrid automobile model, prepare a summary that does the following:
1. Lists the statistically significant independent variables (use 95% level of confidence),
2. Interprets the directional of the relationship of each statistically significant independent variable with respect to the preference for the hybrid model concerned,
3. Identifies or distinguishes the relative importance of each of the statistically significant independent variables, and
4. Assesses the strength of the statistically significant independent variables as they join to predict the preferences for the hybrid model concerned.
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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