MINI CASE: MARKETING EQUTNE-RELATED PRODUCTS TO INTERNATIONAL MARKETS The Horse Place is a retailer that sells horse tack (saddles, saddle pads, bridles, reins, etc.) and supplies (grooming products, vitamin supplements, leg wraps, etc.). The Horse Place has 15 stores in the southern part of the US. Its Horse and Rider, Horse Illustrated, and Dressage Today. The Horse Place sells exclusively in the US domestic market. This is also where its suppliers have traditionally been located. However, the retailer's owner, Mary Jones, has The interaction with Indian vendors prompted Marty begun so considers their products to be excellent quality at about half the price of the domestic vendors. products carried by The Horse Place. A cursory analysis of secondary sources resulted in the conclusion that Argentina, Brazil, Mexico, France, Germany, Russia, and the United Kingdom represent the most promising opportunities. Mary decided that she would continue using her current promotional tools, while also developing a company website through which sales can be conducted. However, she knows this will not be enough to achieve a high level of sales. She realizes that selling to international markets requires her to use new channels of distribution. Mary must decide between using an indirect strategy or a direct strategy for the foreign markets