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Mini Case: Starbucks CEO Kevin Johnson: Im not Howard Schultz Howard Schultz, as the creator of the Starbucks brand that we know today, is a

Mini Case: Starbucks CEO Kevin Johnson: Im not Howard Schultz

  1. Howard Schultz, as the creator of the Starbucks brand that we know today, is a larger-than-life figure in the company and business community. Do you think it is difficult to follow such an iconic leader? Why or why not?
  2. How is Kevin Johnson as CEO different from Howard Schultz? What leadership style is Johnson pursuing? Do you think he will be successful? Why or why not?

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