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Mini Case: Starbucks CEO Kevin Johnson: Im not Howard Schultz Howard Schultz, as the creator of the Starbucks brand that we know today, is a
Mini Case: Starbucks CEO Kevin Johnson: Im not Howard Schultz
- Howard Schultz, as the creator of the Starbucks brand that we know today, is a larger-than-life figure in the company and business community. Do you think it is difficult to follow such an iconic leader? Why or why not?
- How is Kevin Johnson as CEO different from Howard Schultz? What leadership style is Johnson pursuing? Do you think he will be successful? Why or why not?
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