MINI CASE - VHID ANALYSIS EMGUZQQ Cases in Strategic Management Assignment verview: The purpose of this assignment is to use the 'v'RID {Valuable Ra re, Costly to Imitate, Organized for Value} Analysis tool to determine the competitive advantage of a company of your choosing. Be sure to choose a fo r-prot medium to la rge size company and conduct research on the company's tangible and intangible assets. Upon completion of your research, use yourjudgement to determine the top 5 capabilities of this company. Capabilities must include both tangible and intangible assets. {See your text for further detail on the differences.l Rate each capability on the 'v'RICl Analysis and make a final competitiveness rating. Lastly write an Exec utiye Summary with the following poinls: Introduction - Dyerview the purpose of this analysis and briefly what the company does. He sure to refer to the VRID Analysis Chart. Paragrqah 1 - Dyerview the 1Iu'FtIIZJI Chart El. why the 6 capabilities are the most important ones for this company. He sure to refer to the chart and discuss whether the capabilitia are intangible or tangible assets for the company. Pa raga11h 2 Discuss the overall strengths {if any} for this company from the capabilities that lead to a competitive advantage. Note: If the company has no strengths, use the space to expa nd on its wea knesses.:| Pa raga11h 3 Discuss the overall weaknesses [if any] of this company from the capabilities that lead to a temporary competitive advantage, competitive parity ora competitive disadvantage. Closing - Provide specific recommendations for the company to improve or maintain its current competitive advantage ha sed on your analysis. Stegs to comglete this assigEment: i'Lnnrn . In. n-..Fll- marlin-v. +.. I.-.... .:-..-. ..-..-.-..-..n.. I Closing - Provide specific recommendations for the company to improve or maintain its current competitive advantage based on your analysis. Steps to complete this assiggment: 1. Choose a for-profit medium to large size company. 2. Research the company. Items to look for might include: MissionNision Statement Company Values ProductsfServic es Provided CEICI Biography Patentszrademarks owned Physical assets that provide competitive advantage Expertise in processes, such as Marketing, Manufacturing, etc. Thinks about rWhEt is this company known for?" I Be sure 1you have a broad enough overview ofthe company to characterize I5 capabilities that include both tangible E: nontangible assets. Think about what makes this companyr competitive or not competitive in their industry. He sure to have resources to justify your points. 3. Complete the 'v'RID Analysis chart characterizing: o Capabilities - consider both IANGIBLE E: INTANGIBLE company resources. NOTE: You must have examples of both! . Minimum of capabilities in total. - Use short phrases with action words - Be succinct with ea ch capability, but meaningful by using adjective qualiers. BMGTHQQ MINI-Case Guidelines - 1 CHART ONE: VRIO ANALYSIS COSTLY TO ORGANIZED CAPABILITY VALUABLE? RARE? RESULT IMITATE? FOR VALUE