Mini casestudy: AZ is a new Aesthetics & Dermatology company in Vietnam market which sells several of cosmetics for adults and children inluding creams, face-wash, anti-aging serum, nappy cream, shampoo and shower for babies, etc. The company aims to distribute its products across cosmetics retail stores and baby stores such as Concung and Kids Plaza. The company thinks they may have problems with getting distribution deals with those retail stores as their brands are too new to the market. Despite the difficulties, the management expects the marketing team to expand the market coverage and achieve break-even right at the first year in Vietnam market. Suppose that the company has around 35% mark-up (on retail price) for marketing activities. In your opinion, the company should prioritize Push or Pull Strategy in the first year? Explain your