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Miranda Manufacturing has found that it performs better when they do not try to develop close relationships with stakeholders but, rather, respond to market forces

Miranda Manufacturing has found that it performs better when they do not try to develop close relationships with stakeholders but, rather, respond to market forces in buying and selling products and other resources. This approach: means the firm should focus on satisfying its primary stakeholders rather than its secondary stakeholders. could be more efficient when innovation, loyalty, and higher levels of stakeholder motivation are not as important. means the firm has insufficient resources to invest in other important resource areas or stakeholders. means the firm can treat stakeholders poorly without incurring competitive problems

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