Question
Misreading culture in a foreign market is kryptonite to an international marketer. Discuss using an example from your personal experience with a cultural misunderstanding. Consider
Misreading culture in a foreign market is "kryptonite" to an international marketer.
Discuss using an example from your personal experience with a cultural misunderstanding.
Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
