Mission Goals - Units Sold of at least 250 - Market Share for Outdoor Enthusiasts of at least 80% - Net Profit of at least $1500 The Price Is Right As Chief Marketing Officer, I know that PRICE is the only element of the 4Ps that generates the potential for profit. The remaining elements of the 4P s all generate costs...PRODUCT, PLACE and PROMOTION. The Price is Right is what every product development manager tries to achieve, but it is important to focus on the word "right." click to advance Market Survey Outdoor Enthusiasts Summary of the results of initial market research for this target segment