Mission Integration Vision Corporate Reputation Corporate Objectives Corporate Image Strategy Corporate Identity Stakeholder Communication Marketing Mix - Hint: The 4 P's Environmental Scanning Corporate social responsibility (CSR) Brand Corporate Strategy Instructions: Match up the following corporate communication terms on the left by choosing their correct definition from the drop-down menu. Mission Integration Vision Choose The combination of marketing inputs that affect customer motivation and behavior - the four Ps - product, price, promotion, Presenting a story about an organization from a particular angle or frame Actions which do not have purely financial implications and which are demanded or expected of an organization by society at Any group or individual who can affect or is affected by the achievement of the organization's objectives A calculation of future events and performance The tactics and media that are used to communicate with internal and external groups The ways or means in which the corporate objectives are to be achieved and put into effect The profile and values communicated by an organization Desired future states the aspiration of the organization The act of coordinating all communication so that the corporate identity is effectively and consistently communicated to Internal The process whereby the environment of an organization is continuously assessed for issues and trends, usually in relation to The immediate set of associations of an individual in response to one or more signals or messages from or about a particular Overriding purpose in line with the values and expectations of stakeholders An individual's collective representation of past images of an organization (Induced through either communication or past The general direction taken by a company with regard to its choice of businesses and markets and the approach of its The set of physical attributes of a product of service, together with the bellets and expectations surrounding it - a unique Statement of overall aims in line with the overall purpose Choose Corporate Reputation Corporate Objectives Corporate age Stry Choose