Question
Mission statements are often the product of much deliberation and discussion. At the same time, critics claim they sometimes lack teeth and specificity, or do
Mission statements are often the product of much deliberation and discussion. At the same time, critics claim they sometimes lack "teeth" and specificity, or do not vary much from firm to firm and make the same empty promises.
Question?
What's Good in a Mission Statement?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
