Question
Mississippi Manufacturing Company is considering launching a product line extension which is a new and improved version with enhanced product features and environmentally friendly packaging.
Mississippi Manufacturing Company is considering launching a product line extension which is a new and improved version with enhanced product features and environmentally friendly packaging.
Below are key estimates and assumptions associated with the project:
Project life (in years) | 4 |
Initial cost of equipment | $ 2,275,000 |
Initial shipping charges for equipment | $10,000 |
Initial cost of installation of equipment | $15,000 |
Initial Increase in working capital | $140,000 |
Gross sales from the new product line in year 1 | $ 1,200,000 |
Gross sales increase after year 1 (per year) | 5% |
Operating costs excluding the cost of launching (as a% of gross sales) | 30% |
Market research before to the start of the project | $ 60,000 |
Weighted average cost of capital | 12% |
Marginal corporate income tax rate | 35% |
The net working capital will be 10% of sales starting year 1. The new equipment is depreciated on a straight-line basis over the life of the project. It is estimated that the new product will result in the cannibalization of existing sales by an amount of $75,000 per year. The new equipment is estimated to have a salvage value of $150,000 in 4 years.
Assignment
- Prepare the cash flow forecast for this project in Excel. Your solution must show all the components of the cash flows clearly.
- Using the cash flow forecast, calculate the NPV and IRR of the project. Your solution must show the correct NPV and IRR calculations clearly.
- Based on the above analysis, would you recommend the new product line extension? Justify your recommendation with a one-paragraph narrative. You must clearly state the justification.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started