MIX AND MATCH

Directions:Match the marketing term with its associated sentence. Some answers will be used more than once.

A.PriceC.Product

B.PlaceD.Promotion

Marketing Mix Elements:

1. A flake cereal becomes astrawberryflake cereal.
2. A customer buys a magazine from the check-out aisle.
3. A customer thinks the benefits outweigh the costs.
4. A firm runs an advertisement in the newspaper.
5. A firm communicates a message to a customer.
6. A customer orders a product online.
7. A firm figures out what a customer needs.

Goal, Strategy, Tactic:

E.GoalF.Strategy

G.Tactic

1. A salesperson meets one-on-one with customers.
2. A firm wants to increase sales by 10% over last year's sales.
3. A salesperson calls to set up a meeting with a customer.