Mixed Review Use what you've learned on the previous pages to answer the following questions. If you think you need additional information to answer any of the questions, say so and indicate what information you think is missing. 1. Over a 20 week period of time, your national media plan delivers 10 weeks of network daytime television at 50 GRPs per week, 5 weeks of network primetime television at 100 GRPs per week, and 20 weeks of national cable television at 50 GRPs per week. How many total GRPs are delivered in the 20-week plan? Assuming the primetime television overlaps with the daytime television, how many GRPs are delivered per week in the heaviest weeks of the plan? How many GRPs are delivered per week on the lightest weeks of the plan? How many total plan GRPs are delivered in Portland Oregon? 2. You have put together a terrific media plan focused on five of the biggest markets in the country. Your plan delivers 500 Women 25-54 TRPs in New York, Los Angeles, San Francisco, and Boston. How many total TRPs are delivered for this 5-market plan? 3. Your recommended media plan delivers a national plan of 2,400 GRPs together with an overlay of another 2,400 GRPs in each of the top ten markets. You know that the total US Households is 105,500,000 and the total households in the combined top ten markets is 26,375,000. How many total GRPs are delivered with this plan