MK150 Marketing

Marketing Plan and Presentation

Introduction

As a project in this course, you will complete a written Marketing Plan and an accompanying Power Point presentation. This will allow you to apply the concepts that we will be learning in the course. The marketing plan can be based on a product or service of your choosing, and you will create a fictitious company to market it.

Activities

A. Written Marketing Plan

Create a marketing plan in APA format with the sections below. For more specifics on what to include in each section, refer to the corresponding sections of the text. Remember that the purpose of this project is to show that you can apply the course concepts. Be as thorough as possible in each section. In addition to the sections below, your grade will also be based on format, professionalism, and language. You should consult the grading rubric for further details on how the plan will be scored.

1. Title Page
2. Table of Contents
3. Introduction Include a description of the company, the business mission statement, and an overview of the major points in the marketing plan.
4. Situation and SWOT Analysis Analyze the environment that the product will be marketed in. Identify strengths, weaknesses, opportunities, and threats. Identify the firm