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MK453 Marketing Research & Information Systems Chose an attitude that you hold strongly. How would you measure it physiologically? Develop a scale to measure your

MK453 Marketing Research & Information Systems

  1. Chose an attitude that you hold strongly. How would you measure it physiologically? Develop a scale to measure your attitude.Did you use a ranking, rating or sorting task?Why?How did you measure the affective component?Do any of your questions use a Likert scale?Why or why not?Were your scales balanced or unbalanced?Why?

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