MKG-421:Foundations of Marketing

Select an existing company that manufactures a physical product or offers a service.

Assume you are the product manager for this company and the company will likely face decreasing sales because it has not introduced enough new products. As product manager, you have been asked by its CEO to develop a new product or service.

Considering the new product development process outlined in the module, creat PowerPoint presentation explaining the following with at least one slide per writing prompt:

1. What is the new product or service?
2. How was the idea generated?
3. What is the market potential?
4. How would you test the concept of the new product or service?
5. What does the design of the product or service look like? Be creative here! Can you draft a picture of the product or draft a picture that represents/symbolizes the new service?
6. What is the estimated development time and process?
7. How would you beta-test the product or service?
8. How would you launch the product or service?
9. What are the ethical issues that relate to this new product or service?
10. Explain how the new product or service fits with the company's existing marketing strategy.

Requirements:

1. A 12-slide PowerPoint presentation with one slide per writing prompt, one slide for the introduction, and one slide for references

LII plcvluu) vvulnallupb, yUu Icalllcu GUUuL )LIaLcylca IUI Lalycullg :cylllcllL: UI LuaLulllcla. luu GIDU Icalllcu vvlly PUDILIUIIIIIH I: Ullc UI the most important aspects of marketing. As you complete this assignment, consider how targeting and positioning can influence your product development strategy. % Instructions 1. Review the rubric to make sure you understand the criteria for earning your grade. 2. Read, review, and check for understanding in the modules: a. New Product Developm_ent b. Product Management c. gwg for Product Development & Management 3. Select an existing company that manufactures a physical product or offers a service. 4. Assume you are the product manager for this company and the company will likely face decreasing sales because it has not introduced enough new products. As product manager, you have been asked by its CEO to develop a new product or service. 5. Considering the new product development process outlined in the module, create a PowerPoint presentation explaining the following with at least one slide per writing prompt: a. What is the new product or service? b. How was the idea generated? . What is the market potential? How would you test the concept of the new product or service? What does the design of the product or service look like? Be creative here! Can you draft a picture of the product or draft a picture that represents/symbolizes the new service? f. What is the estimated development time and process? 9. How would you beta-test the product or service? h. i. {Den How would you launch the product or service? What are the ethical issues that relate to this new product or service? J. Explain how the new product or service fits with the company's existing marketing strategy. 6. Requirements: a. A 12-slide PowerPoint presentation with one slide per writing prompt, one slide for the introduction, and one slide for references b. A minimum of two references from OCLS and/or a media resource linked to this workshop c. A minimum of one reference from the Bible 7. When you've completed your assignment, save a copy for yourself and submit a copy to your instructor using the Assignment submission page by the end of the workshop