MKM803 Assign6 Length of Report: 8-12 pages Final IMC Plan 20% /70marks For this assignment students will create a 6-month IMC Proposal for one of the Canadian clients listed below. Students are responsible for explaining each of the 6 sections below. You may work alone or in a group (max 6 people per group) Budget: $20,000. 1.Company Situation Review /10 Observation on website & social channels, background info Recommendations or improvements Anything that needs changing to make new IMC plan work? Positioning statement 2. Goals & Smart Objectives /10 Explain your strategy, where you will focus your efforts and why(marketing sections) Write an overarching goal(s) for each section Include at least 10 overall smart & measurable objectives that align with a respective section Include tactics 3. Content Strategy /15 1 chart about types of content, themes, and platforms (1-week or 1-month example) Written explanation about themes, types of content and why it should work with your chosen target audience Mention any distinct campaigns happening throughout the 6 months Create at least 1 mock piece of content (social media, web, flyer?)