MKT 113 Final Project Part II Guidelines and Rubric Overview Part II of the final project for this course is the creation of a product marketing recommendations presentation. Continuing with the scenario from your product overview, it is now time to report your findings and recommendations to the stakeholders of your company. Remember that your job is to help the company launch a new pet food line. This line will be for both cats and dogs, and the company is excited because the product is made of all natural ingredients. You will need to make some key strategic recommendations about how to launch and promote this new product line. Create a presentation to share your recommendations with the stakeholders within your company. In Final Project Part II, you will demonstrate your mastery of the following course outcomes: Utilize foundational marketing terminology for identifying effective marketing strategies Describe internal and external market factors that impact marketing decisions and strategies Describe the role of the consumer for improving marketing strategies Guidelines for effective presentations: Your final presentation must be submitted using PowerPoint. As a reminder, students have access to PowerPoint. Please click here for additional information on this. The PowerPoint file you have been provided has been set up for you as a template. You have multiple layout options available to you. If you do not have PowerPoint software, you can open (but not edit) the presentation template by using Office PowerPoint Viewer 2007. Be consistent with the style of text, bullets, and sub-points to support a powerful presentation that allows your content to be the focus. Each slide should include your key point(s). Key points should be bulleted, short, and to the point. Use clip art, pictures, charts, tables, and diagrams to enhance but not overwhelm your content. Be mindful of the intended audience. Below are links that offer helpful tips and examples for developing your presentations: Making PowerPoint Slides How to Avoid Making a Bad Presentation 10 PowerPoint Presentation Tips 7 Design Tips on how to Make Effective, Beautiful PowerPoint Presentations Prompt Your product marketing recommendations presentation will consist of presentation slides with speaker notes. Audio narration is also an option; however, transcripts must be provided. Specifically, the following critical elements must be addressed: I. Product Marketing Recommendations a) What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be interested in it? b) How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the \"Market Factors\" section, elaborate on the strengths and weaknesses that the company should consider. Which are the most important and why? c) How will the external market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the \"Market Factors\" section, elaborate on the opportunities and threats that the company should consider. Which are the most important and why? d) How will you leverage your target market's needs and wants in the marketing strategies you are suggesting? Provide examples. Utilizing the work you completed in your target market analysis, how does understanding your target markets wants and needs help in developing a target marketing strategy? e) How can you expand your target market to reach more people in the marketing strategies you are suggesting? Provide examples utilizing the work you completed in your target market analysis to support your ideas. Final Submission: Product Marketing Recommendations In Module Seven, you will submit your product marketing recommendations presentation. It should be a complete, polished artifact containing all of the critical elements of Final Project Part II. It should reflect the incorporation of feedback gained throughout the course. Your presentation needs to be in PowerPoint or a similar presentation program and should include either an audio overlay of your presentation or detailed speaker notes of your presentation. This submission will be graded using the Final Project Part II Rubric. Final Project Part II Rubric Guidelines for Submission: Your product marketing recommendations presentation must contain 5-10 slides and use APA 6th edition format for formatting and citations, where applicable. It should include either an audio overlay of your presentation or detailed speaker notes of your presentation. Critical Elements Social Responsibility Exemplary (100%) Meets \"Proficient\" criteria and discusses additional ways to make marketing socially responsible Meets \"Proficient\" criteria and demonstrates the ability to draw connections between internal factors and marketing strategies Proficient (85%) Describes how the marketing strategies recommended demonstrate that the company is socially responsible Internal Factors Describes how the two internal market factors impact the marketing strategies the student is suggesting and explains why they are important External Factors Meets \"Proficient\" criteria and Describes how the two external demonstrates the ability to draw market factors impact the connections between external marketing strategies suggested factors and marketing strategies and explains why they are important Needs and Wants Meets \"Proficient\" criteria and Describes how to leverage the provides supporting evidence to target market's needs and wants enhance examples in the marketing strategies suggested and provides examples Expand Target Market Meets \"Proficient\" criteria and Describes how to expand the outlines what the new target target market to reach more market should be people in the marketing strategies suggested and provides examples Articulation of Submission is free of errors Submission has no major errors Response related to citations, grammar, related to citations, grammar, spelling, syntax, and spelling, syntax, or organization organization and is presented in a professional and easy-to-read format Needs Improvement (55%) Describes marketing strategies, but does not discuss social responsibility Not Evident (0%) Does not describe how to demonstrate that the company is socially responsible Value 19 Only describes one of the two internal market factors, or describes two internal market factors but does not explain why they are important Only describes one of the two external factors, or describes two external market factors but does not explain why they are important Identifies how to leverage market needs and wants, but does not provide examples Does not describe internal market factors 19 Does not describe external market factors 19 Does not describe how to leverage target market wants and needs 19 Describes how to expand the target market, but does not provide examples Does not describe how to expand the target market 19 Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 5 Earned Total 100%