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MKT 120- Chapter 7 discusses Buying Center Roles. Using the information in your reading about buying center roles, chose a business that you are familiar

MKT 120- Chapter 7 discusses Buying Center Roles. Using the information in your reading about buying center roles, chose a business that you are familiar with and define each role. For example, your medical care. The initiator; your doctor. The influencer; pharmacy or medical suppliers. The decider: the hospital or care facility, etc

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