MKT 300

In a report format of minimum two pages in addition to a title page, student names list, table of content, bibliography/references, read the following paragraph and answer the questions that come next: MEXIC Chipotle is a fast-growing restaurant chain that has a very specific marketing message, "Food with Integrity". If you visit Chipotle's website, you'll notice that "Food With Integrity" is the title tag of their page and is featured as the very first slogan. From their website, they describe "Food with Integrity" as: It means serving the very best raised food possible with great taste, great nutrition and great value. It means that we support family farmers who respect the land and the animals in their care... and it means that we bring organic and local products. "Food With Integrity" is a journey that started more than 10 years ago and one that will never end. Question 1: Which marketing concept does Chipotle use