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MKT 500 Marketing Management-Case Study You are asked to pick a product, brand etc. from any country and discuss why it needs a Brand Refresh

MKT 500 Marketing Management-Case Study

You are asked to pick a product, brand etc. from any country and discuss why it needs a "Brand Refresh" rebrand.

1. What is the product

2. what is wrong

3. Why does it need to refresh

4. What refresh do you suggest

5. who will this target

6. How will you reach them?

7. How will you know that it is successful?

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