MKT 595 Event Management-Final Course Paper

Let's say,

You are to plan an annual meeting for a non-profit organization of professionals such as the American Bar Association, the American Medical Association or the American Convention of Civil Engineers.

You will be responsible for three aspects of the event of you choice. Suggestions might include marketing, speakers, entertainment, location, food and beverages, transportation or security. Only select 3 and assume that other people are handling their parts well.

1. You are requested to include an introduction, the body, summary and conclusion paragraph(s).
2. The goal in this Course Paper is to synthesize all the resources in the book and demonstrate the knowledge by addressing, discussing, comparing, contrasting, interpreting, and distinguishing the subject matter in the paper.

Referenced Book: Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (5th Edition) by George Fenich