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Mkt Share 0.25 Figure 11.3 Decision Tree for S234 Mkt Size -2,000,000.25$4,251,090 ev $3,237,240 Mkt Share0.20 $3.237.230 0.50 0.25 Mkt Share - 0.15 $2,223,380 Mt

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Mkt Share 0.25 Figure 11.3 Decision Tree for S234 Mkt Size -2,000,000.25$4,251,090 ev $3,237,240 Mkt Share0.20 $3.237.230 0.50 0.25 Mkt Share - 0.15 $2,223,380 Mt Share 0.25$1,716,450 $1,209,530 $702,600 ($311,250) ($412,640) ($514,030) $1,135,180 0.25 Launch ev $1,310,910 Mkt Size 1,000,000 0.25 ev-$1,209,530 Mkt Share- 0.20 0.50 0.50 Mkt Share = 0.15 0.25 Mkt Share- 0.25 Mkt Size 200,0000.25 ev - ($412,640 Mkt Share 0.20 0.50 Mkt Share = 0.15 0.25 0.25 License Sell $320,450

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