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MKT09401 001 Identify the term describing the tools the international marketer has available to form a total communications program. Question 8Answer a. Campaign mix. b.

MKT09401 001 Identify the term describing the tools the international marketer has available to form a total communications program. Question 8Answer a. Campaign mix. b. The P's mix c. Distribution mix. d. Marketing mix. e. Promotional mix

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