MKT100 101 Principles of Marketing

Group Written Assignment

Winter 2021

Situation Analysis Report

Assignment Components

The assignment will include the following components:

1)Overall Setup (- 5 marks if not present) -

2)Situation Analysis - Strengths (15 marks) -Identify and describe a minimum of three strengths. These are internal to the company and focus on the company's capabilities, resources and processes in comparison to their competitors' capabilities, resources and processes. You must support each strength, which you identify by relevant and appropriately cited evidence, and clearly articulate how each strength will affect the company's future.

3)Situation Analysis - Weaknesses (15 marks) - Identify and describe a minimum of three weaknesses. These are internal to the company and focus on the company's capabilities, resources and processes in comparison to their competitors' capabilities, resources and processes. You must support each weakness, which you identify by relevant and appropriately cited evidence, and clearly articulate how each weakness will affect the company's future.

4)Situation Analysis - Opportunities (15 marks) -Identify and describe a minimum of three opportunities. These are external to the company and focus on the factors identified in the PEST and competitive analysis.You must support each opportunity, which you identify by relevant and appropriately cited evidence, and clearly articulate how each opportunity will affect the company's future.

5)Situation Analysis - Threats (15 marks) - Identify and describe a minimum of three threats. These are external to the company and focus on factors identified in the PEST and competitive analysis. You must support each threat, which you identify by relevant and appropriately cited evidence, and clearly articulate how each threat will affect the company's future.

6)Recommendation (15 marks) - Based on the SWOT analysis, make a recommendation for action. Identify and describe how this recommendation: a) maximizes strengths, b) minimizes weaknesses, c) leverages opportunities and d) addresses threats. All recommendations must be supported by relevant and appropriately cited facts described in the situational analysis above.

1.SITUATION ANALYSIS - STRENGTHS

Marks: 15

Length: Maximum (1.5 spacing)

In sentence paragraph format.

In this section, for your chosen scenario discuss the strengths of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the strength points that are high probability/high impact, followed by high probability/low impact and so on.Be sure only to address the points that are relevant to the decision you need to make/recommend.

2.SITUATION ANALYSIS - WEAKNESSES

Marks: 15

Length: Maximum (1.5 spacing) in sentence paragraph format.

In this section, for your chosen scenario discuss the weaknesses of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations.Start with the weakness points that are high probability/high impact, followed by high probability/low impact and so on.Be sure only to address the points that are relevant to the decision you need to make/recommend.

3.SITUATION ANALYSIS - OPPORTUNITIES

Marks: 15

In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations.Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on.Be sure only to address the points that are relevant to the decision you need to make/recommend.

4.SITUATION ANALYSIS - Threats

Marks: 15

Length: Maximum (1.5 spacing) in sentence paragraph format.

In this section, for your chosen scenario discuss the threats of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations.Start with the threat points that are high probability/high impact, followed by high probability/low impact and so on.Be sure only to address the points that are relevant to the decision you need to make/recommend.

5.RECOMMENDATION

Marks: 15

A clear recommendation must be made for your chosen scenario. Make sure your recommendation is supported with reasons and information that you learned doing your situation analysis.It is not enough to just say "yes" or "no".You must explain why you are making the recommendation

Appendix A

Tim Cook, CEO of Apple Inc, has commissioned your team, to provide a SWOT analysis and marketing mix recommendations for the Canadian Marketplace.

Apple must come to a decision on which global markets it should consider to launch its car.The CEO has asked your team for CANADIAN analysis, requiring CANADIAN data.CANADIAN data can be found at the Ryerson Library, utilizing databases only found through library resources.Data presented found on google, or containing US or Global data will be highly discounted.Your team has been asked for a comprehensive SWOT analysis for the Apple Car in Canada.Your recommendation should explicitly state if Apple should launch the Apple Car in Canada.If your team is recommending the company launch in Canada, you should then explicitly state and describe your marketing mix choices (4P's) for the Canadian marketplace.If you are not recommending launching in Canada, your recommendation needs to explicitly describe your rationale.

Exclusive: Apple targets car production by 2024 and eyes 'next level' battery technology - sources

By Stephen Nellis, Norihiko Shirouzu, Paul Lienert

6 Min Read

(Reuters) - Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters.

The iPhone maker's automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. At one point, Apple drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.

Since then, Apple has progressed enough that it now aims to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because Apple's plans are not public. Apple's goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc's Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service.

Central to Apple's strategy is a new battery design that could "radically" reduce the cost of batteries and increase the vehicle's range, according to a third person who has seen Apple's battery design.

Apple declined to comment on its plans or future products.

Making a vehicle represents a supply chain challenge even for Apple, a company with deep pockets that makes hundreds of millions of electronics products each year with parts from around the world, but has never made a car. It took Elon Musk's Tesla 17 years before it finally turned a sustained profit making cars.

"If there is one company on the planet that has the resources to do that, it's probably Apple. But at the same time, it's not a cellphone," said a person who worked on Project Titan.

It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles. And there is still a chance Apple will decide to reduce the scope of its efforts to an autonomous driving system that would be integrated with a car made by a traditional automaker, rather than the iPhone maker selling an Apple-branded car, one of the people added.

Two people with knowledge of Apple's plans warned pandemic-related delays could push the start of production into 2025 or beyond.

Shares of Tesla ended 6.5% lower on Monday after their debut in the S&P 500 on Monday. Apple shares ended 1.24% higher after the news.

Apple has decided to tap outside partners for elements of the system, including lidar sensors, which help self-driving cars get a three-dimensional view of the road, two people familiar with the company's plans said.

Apple's car might feature multiple lidar sensors for scanning different distances, another person said. Some sensors could be derived from Apple's internally developed lidar units, that person said. Apple's iPhone 12 Pro and iPad Pro models released this year both feature lidar sensors.

Reuters had previously reported that Apple had held talks with potential lidar suppliers, but it was also examining building its own sensor.

FILE PHOTO: FILE PHOTO: The Apple Inc logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar/File Photo/File Photo

As for the car's battery, Apple plans to use a unique "monocell" design that bulks up the individual cells in the battery and frees up space inside the battery pack by eliminating pouches and modules that hold battery materials, one of the people said.

Apple's design means that more active material can be packed inside the battery, giving the car a potentially longer range. Apple is also examining a chemistry for the battery called LFP, or lithium iron phosphate, the person said, which is inherently less likely to overheat and is thus safer than other types of lithium-ion batteries.

"It's next level," the person said of Apple's battery technology. "Like the first time you saw the iPhone."

Apple had previously engaged Magna International Inc in talks about manufacturing a car, but the talks petered out as Apple's plans became unclear, a person familiar with those previous efforts said. Magna did not immediately respond to a request for comment.

To turn a profit, automotive contract manufacturers often ask for volumes that could pose a challenge even to Apple, which would be a newcomer to the automotive market.

"In order to have a viable assembly plant, you need 100,000 vehicles annually, with more volume to come," the person said.

Some Apple investors reacted to the Reuters report on the company's plans with caution. Trip Miller, managing partner at Apple investor Gullane Capital Partners, said it could be tough for Apple to produce large volumes of cars out of the gate.

"It would seem to me that if Apple develops some advanced operating system or battery technology, it would be best utilized in a partnership with an existing manufacturer under license," Miller said. "As we see with Tesla and the legacy auto companies, having a very complex manufacturing network around the globe doesn't happen overnight."

Hal Eddins, chief economist at Apple shareholder Capital Investment Counsel, said Apple has a history of higher margins than most automakers.

"My initial reaction as a shareholder is, huh?" Eddins said. "Still don't really see the appeal of the car business, but Apple may be eyeing another angle than what I'm seeing."

Scenario - Apple Car In Canada Marketplace

hey i have an essay of 750words and i dont know where to start with .

its

talking about Apple car in Canada my part is on Opportunity this is the

following question:

1)

Situation

Analysis - Opportunities (15 marks) -Identify and describe a

minimum of three opportunities. These are external to the company and focus on

the factors identified in the PEST and competitive analysis. You must support

each opportunity, which you identify by relevant and appropriately cited

evidence, and clearly articulate how each opportunity will affect the company's

future.

This

are my following three points:

Colloboration, Kia motors with phones, therefore can collab with cars

High barrier of entry ; not many of entry

demographic

Please

could help build an essay with does three points

thanks