MKT2360-Final Exam Assignment- Spring 2022 (1) (3) - Microsoft Word (Product Activation Failed) X File Home Insert Page Layout References Mailings Review View Acrobat a do Cut Calibri (Body) + 11 . A A" Aa + 43 3 . =.F. 1 2 1 Find AaBbCcD AaBbCcD AaBbCc AaBbCcl Aa Bl AaBbCCE AaBbCCD, AaBbCcD. AaBbCCD AA Copy Bac Replace Paste Format Painter BI U - abe x x A. Zy . A . = = = $ 3. B. 1 Normal 1 No Spacing Heading 1 Heading 2 Title Subtitle Subtle Emp... Emphasis Intense Em... Change Create and Share Request Styles . Select Adobe PDF Signatures Clipboard Font Paragraph Styles Editing Adobe Acrobat 2 . 1 .1 . 1. . 1 . 1 . 1 .2 . 1 . 3 . 1 . 4 . 1 .5 . 1 . 6 . 1 . 7 . 1 . 8 . 1 . 9 . 1 .10 . 1 11. 1 .12. 1 13. 1 .14. 1 .15. 1 16 17. 1 18. 1 19 MKT2360-International Sales & Marketing Offerings section of their marketing plan. (2 marks each = 12 marks) Whole Foods Airstream Short Answer Questions: Each answer should address each part of the question fully. When you answer each question, if you refer to any resources, including the lecture materials, textbook or any other materials you must cite your sources using proper APA referencing. Upload this template to the submission folder as a Word 2 document. Refer to the Assignment Handout for the rubrics, where applicable Student Name: 3 Enrollment number: 1. What are two key functions of a brand? Describe how these functions are particularly important For each organization, identify 2 marketing strategies that would likely have to be adapted or to international marketing? (10 marks) localized for an international market. (2 marks each = 8 marks) Whole Foods: Airstream: 1 2 3. What are three examples of cultural adjustments that international sales representatives may be required to make when presenting to an audience from a different country? (10 marks) 2. Read the descriptions below about the innovative and successful marketing strategies that these organizations have used, then answer the two questions after (Parts A & B) = 20 marks total Whole Foods Airstream Generates content that reflects Focuses on quality, image and community, which is an an understanding of what its expensive approach but one that has staying power and customer is looking for rarely decreases in value. A . You are about to enter into negotiations with a buyer from Sudan. You have not been able to find enough information to substantiate the buyer's capabilities, legitimacy and financial health. You Promotes a "greener" lifestyle Launched a new website and digital experience in 2014. have been able to confirm that the buyer's bank has a good reputation. Based on the results of such as eliminating plastic Offers community and dealership events where customers bags. your research, what type of payment would you ask for during negotiations and why? (10 marks) can sit in an Airstream to experience it themselves Focuses on local aspect of the . Uses the tagline "Live Riveted" for its promotional stores and lessens the feeling campaigns. of shopping at a big chair store . Has a unique and cheerful store design that is easy to navigate. Partners with shows like Top 5. Describe three benefits that ecommerce presents to organizations interested in international Chef to promote its products trade. (10 marks Hosts events, runs multiple blogs and has an . 1 .22. 1 .21. Using the above information on these two companies, write 3 points for each company that would likely be found in the description of each of these organization's Product and Service. Page: 1 of 4 |Words: 632 English (Canada) 1 73% + S W N N PO T 15C SunnyC $ 42 0 ) ENG 08:20MKT2360-Final Exam Assignment- Spring 2022 (1) (3) - Microsoft Word (Product Activation Failed) X File Home Insert Page Layout References Mailings Review View Acrobat a do Cut Calibri (Body) + 11 - A A" Aa . 43 3 . =. F. 1 $ 2 9 Find Copy AaBbCcD AaBbCcD AaBbCc AaBbCcl Aa Bl AaBbCCE AaBbCcD. AaBbCcD. AaBbCCD AA Bac Replace Paste Format Painter BI U - abe x x' A . Zy . A . = = = 1 3.B. 1 Normal No Spacing Heading 1 Heading 2 Title Subtitle Subtle Emp... Emphasis Intense Em.. Change Select Create and Share Request Styles Adobe PDF Signatures Clipboard Font Paragraph Styles Editing Adobe Acrobat 1. 2 . 1 . 1 . 1. . 1 . 1 . 1 . 2 . 1 . 3 . 1 . 4 . 1 . 5 . 1 . 6 . 1 . 7 . 1 . 8 . 1 . 9 . 1 .10. 1 11 . 1 .12 1 13. 1 14. 1 .15. 1 16/ 17 . 1 18. 1.19 6. What technological advancement do you think will the greatest impact on global organization's commerce operations in the next two years? Explain the technological advancement. Why do you think it will have the greatest impact? (10 marks) 7. Select a logo for an international company of your choice. Study the elements of the logo and outline the message it portrays. What changes/adaptation would need to be made to it in order for it to be used in a different market? (20 marks) Logo from an International Company: (insert the logo here) What is the message being portrayed by this logo: What changes/adaptations would need to be made in order for it to be used in a different market. State what market and what changes need to be made (if any) Remember to include why - your reasoning. in your opinion, what is the best logo currently in use in the global marketplace, include the logo here and why you think it is the best. REFERENCES: Please add any research references, including the course textbook here, please make sure you provide in text citations as well. Page: 1 of 4 |Words: 632 English (Canada) 1 6 73% + MS W N T 15C Sunny $ 1 7 ) ENG 08:20