Question
mkt430 case 10-1 Why was Google rebranded as Alphabet? 10-11. Apply the new-product continuum (Figure 10-4) to Google's Moonshot Factory. Which category of products and
mkt430
case 10-1
Why was Google rebranded as Alphabet?
10-11. Apply the new-product continuum (Figure 10-4) to Google's Moonshot Factory. Which category of products and services is most evident in that organization's work?
10-12. Assess the prospects for driverless cars. Once the technology is perfected, which obstacles will Waymo have to overcome before autonomous mobility becomes widely adopted?
10-13. One goal for Alphabet's X division is to find a new money-making business that rivals Google in size and profitability but does not involve search functions. What do you think that will be?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
