MKT460 Case study: Portfolio Analysis of Square Toiletries Limited Square Toiletries Limited has assigned a task for you. You need to analyze the current business portfolio of some of their brands by applying the Boston Consulting Group Approach (BCG matrix). Provide concrete explanations in your analysis. After analyzing their given brand portfolios, each of you need to come up with recommendations as to which brands should receive more, less, or no support The Marketing Research Manager at Square Toiletries Limited has provided the following secondary information which each of you should take into consideration during the portfolio analysis Data related to Market Share by volume in Bangladesh 1. Meril Splash - 6%, Lux 60%, Sandalina = 7%. Keya -6%, Tibet - 4% 2. Chaka -9%, Wheel - 40% Rin - 15%, Surf Excel -15%, Keya -6% Tibet -9% 3. Freshgel - 2%, Pepsodent - 50%, Close Up - 20%. Others = 10% 4. Senora = 60%, Savlon Freedom - 20%. Whisper = 15% Data related to Market growth rate % in respective categories Beauty Soap - high, Washing Powder - low. Toothpaste - low, Sanitary Napkin- high. Revenue generated by Meril Splash - 480 million Tala per year Revenue generated by Chaka - 1.500 million Taka per year. Revenue generated by Freshgel - 5 million taka per year Revenue generated by Senora -- 450 million Taka per year Instructions: 1. Develop a BCG matrix of Square Toiletries Ltd. 2. Decide how to allocate resources based on the given information. Provide brief reasoning of your decisions MKT460 Case study: Portfolio Analysis of Square Toiletries Limited Square Toiletries Limited has assigned a task for you. You need to analyze the current business portfolio of some of their brands by applying the Boston Consulting Group Approach (BCG matrix). Provide concrete explanations in your analysis. After analyzing their given brand portfolios, each of you need to come up with recommendations as to which brands should receive more, less, or no support. The Marketing Research Manager at Square Toiletries Limited has provided the following secondary information which each of you should take into consideration during the portfolio analysis. Data related to Market Share by volume in Bangladesh 1. Meril Splash=6%, Lux 60%, Sandalina = 7%, Keya = 6%, Tibet = 4% 2. Chaka = 9%, Wheel = 40%, Rin = 15%, Surf Excel = 15%, Keya = 6%, Tibet = 9% 3. Freshgel = 2%, Pepsodent = 50%, Close Up = 20%, Others = 10% 4. Senora = 60%, Savlon Freedom = 20%, Whisper = 15% Data related to Market growth rate % in respective categories Beauty Soap = high, Washing Powder = low, Toothpaste = low, Sanitary Napkin = high. Revenue generated by Meril Splash = 480 million Taka per year Revenue generated by Chaka = 1,500 million Taka per year. Revenue generated by Freshgel = 5 million taka per year Revenue generated by Senora = 450 million Taka per year Instructions: 1. Develop a BCG matrix of Square Toiletries Ltd. 2. Decide how to allocate resources based on the given information. Provide brief reasoning of your decisions
