MKTG 120 LO1 LO5 Assignment (Marketing the Core, kerin, Hartley , Bonifacio, Dumont, Bureau, 6 th Canadian Edition) 30 marks Step 1 Select an advertisement Step 2 Answer the questions Step 3 Submit a copy of your advertisement to the dropbox or include the URL in your written submission with the answers Your file should be no longer than 3 pages and should be submitted in PDF format For the brand product service in the advertisement, briefly describe the marketing mix (4Ps) LO1 (4 marks) Describe 3 trends in the marketing environment that the brand product service has responded to effectively LO2 (6 marks) Consider the factors influencing consumer behaviour (Figure 3 3) List and explain any six factors that may influence buyer behaviour for the brand product service in your advertisement LO3 (6 marks) The company has decided to complete marketing research to expand their product line They have asked you to recommend secondary sources for research Find 2 reliable sources and explain why you selected the sources Provide a link to the sources (4 marks) Once the company has explored the secondary sources, they decide they need to conduct primary research Which method would you suggest Explain LO4 (2 marks) For the advertisement, use the bases (geographic, demographic, psychographic and behavioristics) and sub bases for segmentation to clearly describe the target market for the brand product service in the advertisement you have selected LO5 (6 marks) Based on what you see in the advertisement, consider how the product is being positioned in the minds of the consumer relative to competing products How is the brand product being differentiated from the competition Explain LO5 (2 marks)

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MKTG 120: LO1-LO5 Assignment (Marketing the Core, kerin, Hartley , Bonifacio, Dumont, Bureau, 6 th Canadian Edition) 30 marks Step 1: Select an advertisement. Step

MKTG 120: LO1-LO5 Assignment (Marketing the Core, kerin, Hartley , Bonifacio, Dumont, Bureau, 6^th Canadian Edition)

30 marks

Step 1: Select an advertisement.

Step 2: Answer the questions.

Step 3: Submit a copy of your advertisement to the dropbox or include the URL in your written submission with the answers. Your file should be no longer than 3 pages and should be submitted in PDF format.

For the brand/product/service in the advertisement, briefly describe the marketing mix (4Ps). LO1 (4 marks)
Describe 3 trends in the marketing environment that the brand/product/service has responded to effectively. LO2 (6 marks)
Consider the factors influencing consumer behaviour (Figure 3-3). List and explain any six factors that may influence buyer behaviour for the brand/product/service in your advertisement. LO3 (6 marks)
The company has decided to complete marketing research to expand their product line.
1. They have asked you to recommend secondary sources for research. Find 2 reliable sources and explain why you selected the sources. Provide a link to the sources. (4 marks)
2. Once the company has explored the secondary sources, they decide they need to conduct primary research. Which method would you suggest? Explain. LO4 (2 marks)
For the advertisement, use the bases (geographic, demographic, psychographic and behavioristics) and sub-bases for segmentation to clearly describe the target market for the brand/product/service in the advertisement you have selected. LO5 (6 marks)
Based on what you see in the advertisement, consider how the product is being positioned in the minds of the consumer relative to competing products. How is the brand/product being differentiated from the competition? Explain. LO5 (2 marks)