MKTG 201 Week 2 Quiz: Strategic Marketing and the Marketing Environment

1. The internal and external forces that affect a marketer's ability to create, communicate, deliver and exchange offerings of value occur in which environment?

a. The macro-environment

b. The legal environment

c. The sociocultural environment

d. The marketing environment

e. The organisational environment

2. In 2011 the Australian government placed a temporary ban on the live export of cattle to Indonesia. This decision had a major impact on those cattle farmers whose businesses relied on the Indonesian market. This decision by the Australian government is an example of which type of environmental factor?

a. economic

b. sociocultural

c. technological

d. competitive

e. regulatory (political and/or legal)

3. For many years Woolworths Ltd sent its produce suppliers orders via fax machine. As the internet has become the dominant communication channel orders are no longer sent via fax, they are now accessed by the suppliers from a Woolworths Ltd website. This change is the result of a ______ factor in the external environment

a. legal

b. technological

c. organisational

d. economic

e. internal

4. When movie studios lobby governments to introduce legal penalties to prevent people from copying DVD's for their friends, they are seeking to influence their ______ environment

a. internal

b. micro

c. external

d. social

e. market

5. If in doing a SWOT analysis an organisation identified that its retail store site was poorly located, this would be an example of

a. a threat

b. a weakness

c. an external factor that cannot be controlled by the organisation

d. a strength

e. None of the options listed

6. Which of the following describes what the "O" in a SWOT analysis stands for?

a. Offering

b. Off-set

c. Objective

d. Opportunity

e. none of the options listed

7. The marketing department of a large retail company assesses their current situation in order to clearly state where the company is now. This is an example of the company:

a. performing marketing planning

b. deciding on organisational objectives

c. conducting a situational analysis

d. conducting an organisational analysis

e. creating a mission statement

8. The ________ buyers that are available in a market, the ________ an individual buyer is to a business.

a. fewer; less important

b. fewer; more important

c. more; more important

d. more wealthy; less important

e. more diverse; more important

9. Employees are part of a company's ________marketing environment.

a. external

b. internal

c. political

d. macro

e. competitive

10. Which of the following is NOT one of Ansoff's Growth Strategies?

a. Diversification

b. Market Penetration

c. Market Development

d. Product Penetration

e. Product Development