MKTG $301$ Social Media Assignment Strategy Brief

Instagram is a free photo and video sharing application that has surged in popularity among

brands. In the past few years, Instagram has seen an explosion in growth with over a billion

active users.

You are asked to present a strategic storytelling brief for:

A local brand or business here in Baltimore or DMV areas $($find a suitable business$/$brand$)$

Examples on how to use Instagram for business would be to show their creative side; have

content that is not only unique but caters to the targeted audience well; be actively present on

stories; show the human side$-$ take them behind$-$ the$-$scenes to share how brand$/$company

thinks and works. I have just provided a few thoughts to get your creative juices flowing. There

are a lot of ways to think about strategically using Instagram for business growth.

Your write$-$up should be within two single$-$spaced pages with one$-$inch margin on all sides and

$12$ times new roman font.

Introduce Instagram platform$-$ try to use reliable sources to present history and data. Please

provide references.

Overview of Company$/$Brand$-$ Explain your business choice$/$pick$-$why they can benefit from

Instagram.

Key Audience$/$s$-$ who are you targeting with your company$/$brand$.$ Think about segmentation

types.

Objective$/$s to accomplish$-$ what is that you are trying to help the brand achieve$-$ is it brand

awareness, penetration, positioning or anything else?

Strategies$-$ how are you going to achieve your objective$/$s$-$ share at least two strategies $($whats$)$

and two tactics $($hows$).$

Your write$-$up will be graded based on completeness, clarity of thinking$/$writing and overall

quality of the write$-$up including the writing style. Each writing error or any formatting issues

will be marked down by $(-2)$ points.