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(MKTG 360) The fact that professor Miller did not get a smart phone until a year ago (he had a flip phone before), and even
(MKTG 360)
The fact that professor Miller did not get a smart phone until a year ago (he had a flip phone before), and even then bought a cheap windows phone, suggests that he generally fits in which phase of the adoption curve with respect to the diffusion of innovations?
1.Laggards
2. Early majority
3. Late majority
4. Early adopters
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