Question
(MKTG 360) Which of the following is not true about services: a. Services frequently provide higher profit margins than products b. Customer satisfaction and loyalty
(MKTG 360)
Which of the following is not true about services:
a. Services frequently provide higher profit margins than products
b. Customer satisfaction and loyalty are driven by service excellence
c. Services cannot incorporate products
d. Services can be used as a differentiation strategy in competitive markets
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Intermediate Financial Management
Authors: Eugene F. Brigham, Phillip R. Daves
8th Edition
0324258917, 9780324258912
