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MKTG 6822 . The paper should not be written as answers to the questions (they are there to give you ideas, focus on the headings),
MKTG 6822 . The paper should not be written as answers to the questions (they are there to give you ideas, focus on the headings), but as a plan you might consider were you to be a consultant for the company
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
