MKTG2070-L5-W A

1. List and explain the approaches used by retailers in the formation of focus groups.
2. Explain how to differentiate between the questionnaire and observations techniques of marketing research.
3. Define both demographics and psycho graphics terms.
4. How demographics and psycho graphics used by marketers?
5. Which one between demographics and psycho graphics would you use and why?
6. List and explain 6 terms, used in "Language of Trade", within this industry
7. List and describe the distinguished characteristics of the social classes.
8. List and describe the different family lifestyle classifications
9. How does each family lifestyle classification approach purchasing needs?
10. What is Mas low's Hierarchy of Needs?