MKTGZES Week 4b Exercise: Assume that you are an Account Executive for a digital marketing agency. Consider one of the client situations below. Complete this campaign brief for your client on 'How would you structure a Mobile campaign.' 1] HondaInvite prospects [from the Toronto auto show] and current owners to demo a new eCH'v'. They must register by phoning a 800 line 1) Objective; What do we want to achieve with this campaign? Remember the SMART criteria? _ _ _ TIME sensmve 2) Strategy Consider the 4P's 'What is our product or service benets? What is our pricing strategy? What is our promotion strategy? 'What is our distribution or where do customers want to Iryi'huy? 'Who are our tar - et customers? PRODUCT OR SERVICE2. FEATURES AND BENEFITS PRICING ANY SPECIFIC DISCOUNT PROMOTION WHAT IS OUR I'vIIES SACE DISTRIBUTION\"HERE WEL OUR CUSTOI'vEERS TAKE ACTION TARGET CUSTOMER IE DEMOGRAPHICS, PSYCHO, BEHAVIOR