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MMBC Case question: (Mountain Men Beer Co) . Information and questions were previously posted but did not provide the answer. If the Company introduces Mountain
MMBC Case question: (Mountain Men Beer Co) . Information and questions were previously posted but did not provide the answer.
If the Company introduces Mountain Men Light beer into the market, what is the projected break even for MM Light in two years and what marker share will Mountain Men light have to obtain to break even. (Consider cannibalization);o
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