Question
M&Ms frequently utilize their M&M characters to distinguish their brand and product from other chocolate candies, such as Reese's Pieces. This reflects the _________ positioning
M&Ms frequently utilize their M&M characters to distinguish their brand and product from other chocolate candies, such as Reese's Pieces. This reflects the _________ positioning method.
A. Competitor
B. Symbol
C. Value
D. Salient attritbute
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
