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Mobile advertising is no longer something that should be considered in isolation. While there are still mobile - online networks, online advertising is moving toward
Mobile advertising is no longer something that should be considered in isolation. While there are still mobileonline networks, online advertising is moving toward real time buying and networks, and so device is becoming just another targeting option. All of the ad options already discussed are also available on mobile.Different types of mobile advertising include:Group of answer choicesBlind networks: These networks target a large number of independent mobile publishers, and generally allow you to target by country or type of content, but not by specific websites.Premium blind networks: Advertising on premium blind networks tends to be more expensive but allows the advertiser to target betterknown brands and hightraffic sites. Broadcasters or operator portals fall under this category.Premium networks: These networks often offer sales as a direct extension of the big brands that they present. More detailed targeting and sales support is available, but they also charge higher rates.Video console advertising: A phone isnt the only kind of mobile device. Internetconnected video consoles are also classified as Digital TV and they allow for advertising.Blind networks: These networks target a large number of independent mobile publishers, and generally allow you to target by country or type of content, but not by specific websites.Premium blind networks: Advertising on premium blind networks tends to be more expensive but allows the advertiser to target betterknown brands and hightraffic sites. Broadcasters or operator portals fall under this category.Discounted networks: These networks often offer sales as a direct extension of the big brands that they present. More detailed targeting and sales support is available, yet they charge lower rates.Gaming console advertising: A phone isnt the only kind of mobile device. Internetconnected game consoles are also classified as Digital TV and they allow for advertising.Blind networks: These networks target a large number of independent mobile publishers, and generally allow you to target by country or type of content, but not by specific websites.Premium blind networks: Advertising on premium blind networks tends to be more expensive but allows the advertiser to target betterknown brands and hightraffic sites. Broadcasters or operator portals fall under this category.Premium networks: These networks often offer sales as a direct extension of the big brands that they present. More detailed targeting and sales support is available, but they also charge higher rates.Gaming console advertising: A phone isnt the only kind of mobile device. Internetconnected game consoles are also classified as Digital TV and they allow for advertising.
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