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Mobile App Many of the Caff Daily coffee shops are located near college campuses. Assume college students are an important target market, especially for

 


Mobile App Many of the Caff Daily coffee shops are located near college campuses. Assume college students are an important target market, especially for mobile initiatives. Reach out to other college students and ask them what they expect from a local coffee house experience, this does not have to be an official survey, just gather anecdotal evidence of what college students are looking for. Try to reach out to multiple students. Then discuss the key elements from your analysis and discuss how a mobile app could help improve the experience and strengthen the relationship with the local coffee house and the chain of which it is a part? What would the mobile app offer customers? (1-2 paragraphs)

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